The age of video games
In 1972, Pong was released as one of the first computer games of all time. It introduced a snowball effect of video game development and today, more than 40 years later, the avalanche is greater than ever before, putting game developers in front of a double-edged sword:
On one side, technological advancement has made game development easier than ever before and in 2014, more than 750 video games were being published EVERY DAY just for mobile. This already reveals the backside of the sword: Competition. There has never been more competition for a video game than ever before. So how to make sure that your video game stands out from the masses? By gaining Attention.
On one side, technological advancement has made game development easier than ever before and in 2014, more than 750 video games were being published EVERY DAY just for mobile. This already reveals the backside of the sword: Competition. There has never been more competition for a video game than ever before. So how to make sure that your video game stands out from the masses? By gaining Attention.
Attention is key
With video game competition at an all-time peak, to make your video game a success in terms of the amount of players it attracts, catching people's attention has become more important than ever before.
To be successful with your video game marketing strategy, make sure that you:
1. Reach potential players with your game.
2. Present your game in a way that will make them like it.
3. Make them become fans of your game.
Classical advertising methods like Google Adwords may have success with (1) but most of the time fail tremendously in (2) and (3), as it is extremely difficult for the viewer to build a personal connection out of such static and out of context advertisements. Furthermore, Google has put high user acquisition costs on their service when it comes to games and especially if you are an indie game developer, you may want to invest your money more wisely.
But fortunately, there is another way to drive relevant attention to your game: Connecting to influencers who present your game to their audience can yield great rewards.
To be successful with your video game marketing strategy, make sure that you:
1. Reach potential players with your game.
2. Present your game in a way that will make them like it.
3. Make them become fans of your game.
Classical advertising methods like Google Adwords may have success with (1) but most of the time fail tremendously in (2) and (3), as it is extremely difficult for the viewer to build a personal connection out of such static and out of context advertisements. Furthermore, Google has put high user acquisition costs on their service when it comes to games and especially if you are an indie game developer, you may want to invest your money more wisely.
But fortunately, there is another way to drive relevant attention to your game: Connecting to influencers who present your game to their audience can yield great rewards.
Win fans for your video game
Having influencers present your game is the ultimate weapon to achieving mass attention and making your game popular on a personal level among highly targeted audiences.
Especially YouTube has a great contingent of sophisticated players. Finding and connecting to the right YouTubers who are willing to present your game on their YouTube channel can help your game make the jump from being a forgotten treasure that is lost in the Bermuda Triangle to being world famous like the Mona Lisa.
Of course, reaching out to each YouTuber individually and finding the right ones who are actually willing to present your game on their YouTube channel is a very time consuming effort and it is quite of a hustle to manage all the communication. In fact, we developed a much easier and more effective way for you as a game developer to drive attention from YouTube to your game.
Especially YouTube has a great contingent of sophisticated players. Finding and connecting to the right YouTubers who are willing to present your game on their YouTube channel can help your game make the jump from being a forgotten treasure that is lost in the Bermuda Triangle to being world famous like the Mona Lisa.
Of course, reaching out to each YouTuber individually and finding the right ones who are actually willing to present your game on their YouTube channel is a very time consuming effort and it is quite of a hustle to manage all the communication. In fact, we developed a much easier and more effective way for you as a game developer to drive attention from YouTube to your game.
Our solution
We grant game developers access to our network of video game focused YouTubers. You can create a contest with a financial reward that is being forwarded to the YouTuber who creates the best video about your game on his/her YouTube channel.
For you as a game developer it is great that you not only receive the traffic from the winner, but of all the videos that have been published as part of the contest.
Our way of how we connect YouTube gamers with video games is unique and focuses on delivering much higher recognition and popularity for your video game than any other service out there.
And even better: We have options for all kinds of budgets, making Streamstars a great way especially for independent game developers to successfully bring their video game to the market.
You are interested in using our service for your video game? Drop your info below and we will reach back within 24 hours.
For you as a game developer it is great that you not only receive the traffic from the winner, but of all the videos that have been published as part of the contest.
Our way of how we connect YouTube gamers with video games is unique and focuses on delivering much higher recognition and popularity for your video game than any other service out there.
And even better: We have options for all kinds of budgets, making Streamstars a great way especially for independent game developers to successfully bring their video game to the market.
You are interested in using our service for your video game? Drop your info below and we will reach back within 24 hours.
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